OUR FOUNDER, DON JORGE SALLES CUERVO , DESCENDED FROM THE MOST RENOWNED OF THE TEQUILA FAMILIES.

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TEQUILA HAD ALWAYS BEEN PART OF HIS NAME AND PART OF HIS LIFE. HAVING SPENT ALMOST TWO DECADES PRODUCING TEQUILA, THE TIME HAD COME FOR HIM TO PURSUE HIS DREAM AND START HIS OWN TEQUILA.

THAT DAY WAS NEW YEARS 1959.